Discover Your Module Idea

Use this guide to discover what BMad module you should build. You’ll learn to identify problems, recognize opportunities, and validate ideas that others will also find valuable.

Prerequisites

• No technical skills required
• 15-30 minutes of thoughtful reflection
• Paper and pen or a notes app

When to Use This

• You’re interested in building a module but don’t know what to build
• You have a vague idea but need to clarify the specifics
• You want to ensure your module solves a real problem
• You’re looking for ideas that could be valuable to others

When to Skip This

• You already have a clear, specific module concept in mind
• You’re building a module for a well-defined team need
• You’re following the tutorials with example ideas

Why This Matters

The best modules solve real problems.

BMad can build modules for ANY domain — but that doesn’t mean every module idea is worth building. The most successful modules:

1. Solve a problem you actually have — You understand the pain point deeply
2. Leverage your unique expertise — You know what “good” looks like
3. Apply to others too — If you need it, chances are others do as well

This guide helps you find that intersection.

Step 1: Audit Your Frustrations

Start by listing things that frustrate you. Good module ideas often come from personal annoyance.

Prompt Questions

Category	Questions
Work	What tasks do you repeat constantly? What processes feel unnecessarily complex? What do you procrastinate on?
Life	What do you struggle to organize? What decisions do you overthink? What do you forget to do?
Learning	What did you have to learn the hard way? What do you wish someone had taught you?
Expertise	What do you know that others find confusing? What questions do you keep answering?

Example Frustrations → Module Ideas

Frustration	Module Concept
”I never remember what my therapist told me”	Therapist Agent with session memory
”Doing my taxes is overwhelming”	Tax Workflow with personalized deduction hunting
”I can’t keep track of my novel’s characters”	Story Architect Module with character bibles
”I forget workout progress”	Fitness Coach Module that remembers and evolves
”Legal documents are intimidating”	Legal Office Module that explains and drafts

Write down everything — no idea is too small or weird.

Step 2: Map Your Expertise

What do you know that others might not? Your modules will be better when they draw on your deep knowledge.

Expertise Categories

Type	Examples	Module Potential
Professional	Lawyer, doctor, accountant, teacher	Domain-specific workflows and agents
Hobby	Cooking, gaming, gardening, music	Specialized tools and guides
Life Experience	Parenting, relationships, relocation	Navigational aids and coaching
Creative	Writing, art, photography	Creative process assistants

Prompt: Your Expertise Audit

List 3-5 areas where you have above-average knowledge:

1. _______________ (what problems do people face in this area?)
2. _______________ (what mistakes do beginners make?)
3. _______________ (what could be streamlined?)
4. _______________ (what repetitive tasks exist?)
5. _______________ (what’s missing from existing tools?)

Step 3: Find the Intersection

The sweet spot is where your frustrations and your expertise overlap.

The Module Idea Matrix

	Low Frustration	High Frustration
High Expertise	Niche Expert Tools — Help others do what you do easily	Premium Modules — Solve problems you know deeply AND hate
Low Expertise	Passion Projects — Learn while building	Avoid — Hard to build well, unclear if valuable

Focus on High Expertise + High Frustration — these make the best modules.

Example: Personal Trainer

	Low Frustration	High Frustration
High Expertise	Workout builder (easy for them, valuable to others)	Fitness Coach Module (solves their own tracking frustration + uses their expertise)
Low Expertise	Meal planning app (fun to learn)	Tax prep module (hard, not their domain)

Step 4: Validate With the “Three Questions”

Before committing to an idea, test it with three questions:

Question 1: Is This Specific Enough?

Too vague: “A cooking module” Just right: “A Meal Planning Module that generates weekly grocery lists based on dietary restrictions, pantry inventory, and family preferences”

Narrow your scope until you can describe what the module DOES in one sentence.

Question 2: Would I Use This Weekly?

If you wouldn’t use it regularly, why would anyone else?

Be honest: Is this a “nice to have” or a “must have” for you?

Question 3: Could 100 Other People Use This?

You don’t need a mass market, but you need enough users to make building worthwhile.

Good signals:

• Friends/colleagues have the same problem
• Online communities discuss this frustration
• Existing solutions are expensive or inadequate

Step 5: Choose Your Module Type

Based on your idea, choose the best starting point:

If You Want To…	Start With
Automate a repetitive task	Agent — Simple or Expert depending on complexity
Guide someone through a process	Workflow — Step-by-step facilitation
Share a complete solution	Module — Multiple agents + workflows

Module Type Examples

Idea	Best Starting Point	Why
”Generate better commit messages”	Simple Agent	Focused task, no memory needed
”Help me write my novel”	Expert Agent	Ongoing project, needs context
”Guide me through brainstorming”	Workflow	Process-oriented, doesn’t need memory
”Complete legal office suite”	Module	Multiple components, complex system

What You Get

After completing this guide, you’ll have:

• 3-5 validated module ideas ranked by your interest and expertise
• Clarity on the problem your module will solve
• Confidence in market need based on your own experience
• A starting point (agent, workflow, or full module)

You’ll be ready to move to:

• Create a Custom Agent — If you chose agent
• Create Your First Workflow — If you chose workflow
• Create Your First Module — If you chose module

Example: From Frustration to Module

Sarah’s Journey:

1. Frustration: “I’m a therapist and I can never remember what clients told me last session”
2. Expertise: Clinical psychology, session documentation, treatment planning
3. Intersection: High expertise (therapist) + High frustration (session tracking)
4. Specific Idea: “Therapist Agent that records session notes, remembers client goals, tracks progress over time”
5. Validation:
   • Specific? Yes — session memory and progress tracking
   • Would she use it? Weekly, every session
   • Could 100 others use it? Yes, every therapist she knows
6. Starting Point: Expert Agent (needs persistent memory for client data)

Result: Sarah builds a Therapist Agent that becomes her practice’s backbone — then publishes it to the BMad marketplace where hundreds of therapists discover and use it.

Tips

Start small. Your first module should solve ONE problem well, not ten problems poorly.

Build for yourself first. If you genuinely need and use your module, others will too.

Document everything. As you build, note what works and what doesn’t — this becomes your module’s documentation.

Iterate publicly. Share early versions with friends or communities. Feedback shapes better modules.

Think ecosystem, not competition. Your “Therapist Agent” could complement someone else’s “Clinical Notes Module.” Collaboration beats competition.

Next Steps

Once you have your module idea:

1. Choose your tutorial: Agent, Workflow, or Module creation
2. Create your module brief (for modules): Run [PB] with Morgan to formalize your vision
3. Build incrementally: Start with the minimum viable version, then enhance based on use
4. Share your work: Publish to npm or the upcoming BMad marketplace

No Perfect Ideas

You don’t need a perfect idea to start. You need a problem you care about solving. Your module will evolve as you build and use it. Start, then improve.